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Philips
RTMC In-house Digital Marketing Solution
RAN IN:
SUMMARY
The Philips RTMC is a truly unique in-house social performance team. Being 100% dedicated, sitting and partnering on-site with the Philips Brand Leads in HQ, it has transformed the performance of paid social and infused an entrepreneurial social first way-of-working across the Division.
With media strategy, content development, campaign management all organised into integrated campaign delivery squads, the RTMC is able to respond to changing campaign performance through real-time optimisations of creative, strategy and media spend. Its also been proved to be more effective and performant that local in-market agencies.
CASE VIDEO
Hero Medium: SOCIAL MEDIA
Medium Featured On Video: SOCIAL MEDIA
Audience: Not Applicable
Objectives: Gain new customers
Type: Business to Consumer
Language: English
