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Alepa Block Wish
Tuomas Ahola, Business Owner
Merja Mustonen, Business Owner
Janne Lehtinen, Lead Strategist
Annikki Rosander, Marketing Producer
Markus Sillanpää, Head of Marketing Technology
Teemu Äijälä, Lead Concept Designer
Krista Pihlhjerta, Marketing Strategist
Antti Rantalahti, Development Manager
Lauri Toivonen, Head of Marketing
Jussi Lehtiniemi, Lead Developer
Pinja Kuosmanen, Machine Learning Developer
Arttu Laaksonen, SW Architect
Samu Teittinen, Visual Designer
Tomas Linberg, Service Designer
Kaisa Rissanen, Media Planning
Kirsi Riipinen, Media Planning
Juha Halmesvaara, Media Strategist
Minna Kommeri, Marketing Creative
Paul Nyman, Marketing Creative
Jaakko Veijola, Marketing Art Director
Alepa Block Wishes transformed the way in which grocery stores determine their supply in Finland. With the help of a Facebook Messenger mobile phone chatbot, customers were able to request for their favourite products to be added to the shelves of their local Alepa store.
By building Block Wishes inside of media that Alepa customers actively used. We managed to evolve from prehistoric Alepa store chain into a network of corner stores to hip local shops with unique selections.
Hero Medium: MOBILE/TABLET
Medium Featured On Video: MOBILE/TABLET
Audience: Current customers
Objectives: Change brand image
Type: Business to Consumer