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2020 SILVER POSITIVE CHANGE: SOCIAL GOOD - BRANDS / MULTI-REGION
GLOBAL: MULTI-REGION
Dove Project #ShowUs
RAN IN: Argentina, Brazil, Canada, Chile, China, Colombia, Cuba, Czechia, France, Germany, Greece, Haiti, Hungary, India, Indonesia, Israel, Italy, Japan, Kenya, Mexico, Morocco, Netherlands, Nigeria, Palestinian Territory, Peru, Philippines, Portugal, Romania, Russia, Saudi Arabia, South Africa, Spain, Sweden, Thailand, Turkey, United Arab Emirates, United Kingdom, United States
John Antoniello, Creative Lead Jennifer Berry, Account Lead Rachel Bradshaw, Planning Lead Ali Cole , Associate Program Director Mary Ellen Verrusio, Executive Producer Jessica Manfredi, Social Director Carlos Noel Perez, Associate Creative Director Kait Strovnik, Associate Creative Director Michael Emerson, Associate Creative Director Bonnie Bottorf, Associate Creative Director Kim Davies, Senior Art Director Taiyo Kitagawa, Senior Art Director Aidan McDermott, Senior Art Director Tori Probert, Copywriter AJ Halbrook, Senior Designer Christine Cafiero, Print Producer Amy Houston, Senior Producer Fiona Hobson, Senior Project Producer Hetal Patel, Client Partner, Account Matt Bogard, Associate Creative Director
Getty Images
Girlgaze
Mindshare
Golin PR
SUMMARY
70% of women worldwide say they don’t feel represented in the images they see every day in the media. You can’t be what you can’t see – lack of representation affects womens' health, relationships and opportunities in life. Project #ShowUs is a partnership with Getty Images, Girlgaze and women worldwide to shatter beauty stereotypes at an unprecedented scale.
