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NoDoz
200mg to conquer your world.
RAN IN: United States
AGENCY
Alexa Harney, Account Manager
Chris Preston, Partner, Chief Creative Officer
Melissa Tresidder, Creative Director
Olivia Boone, Copywriter
Charles Tournet, Associate Creative Director
Erika Mayerle, VP, Account Director
Scott Dahlgren, Connections Director
Yuliya Mycka, SVP, Digital Director
Lucas Weaver, Digital Strategist
Mike Fritz, Senior Production Artist
Chris Winebrenner-Palo, Senior Digital Production Manager
Ben Proell, Designer
SUMMARY
NoDoz was once a household name, but after years of neglect and increasing competition it had lost favor with consumers and retailers alike. With low awareness levels and declining sales, we were charged with waking this once iconic brand back up. We positioned it as 200mg of motivation, perfect for the go-getters and workout-obsessed among us. In just over a year and on a shoestring budget, we managed to grow retail sales by 25% and increase sales on Amazon by 58%.
CASE VIDEO
Hero Medium: SOCIAL MEDIA
Medium Featured On Video: BRANDED CONTENT,INTERACTIVE/ONLINE,SOCIAL MEDIA
Audience: Young Women (20-35)
Objectives: Increase sales, volume
Type: Business to Consumer
Language: English
