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Science Will Win
RAN IN: United States
Sally Susman, Executive Vice President, Chief Corporate Affairs Officer
Ed Harnaga, Senior Vice President, Global Head of Communications & Enterprise Reputation
Dana Gandsman, Vice President, Enterprise Reputation
Elise Stage, Director, Enterprise Reputation
Jason Kahner, President, Health & Wellness
Jonathan Lee, North American Chief Strategy Officer, Global Chief Data Officer
John Patroulis, Worldwide Chief Creative Officer
Justine Armour, Chief Creative Officer
Brent Singer, Group Creative Director
Krista Raspor, Writer
Mark Mason, Senior Art DirectorNadine Falco, EVP, Account Director
Jennifer Luongo, VP, Account Director
Rebecca Tranter, Account Supervisor
Mitch Voth, Group Director, Operations
James McPherson, Chief Production Officer
Kim Kietz, VP, Executive Producer
Daniel Berman, VP, Integrated Producer Lori Bullock, VP, Executive Integrated Producer
Lauren O'Driscoll, Integrated Producer
Ryan Cunningham, Associated Integrated Producer
Debbie Joyce, VP/Graphics Services
Hogarth Worldwide Inc.
Caroline Lennon, Senior Project Manager
Vincent Belcastro, Production Coordinator
Jill Supinsky, Retoucher
Hill & Knowlton
AnnaMaria DeSalva, Global Chairman + CEO
Vikki Chowney, Global Head of Content + Publishing
Jessica Walsh, Managing Director
Rebecca Bonnar, Senior Account Manager
In early 2020, as uncertainty ruled, and the everyday was overrun by “alternate facts” and the objectivity of “science” was being openly questioned by some, Pfizer introduced a new corporate reputation campaign, SCIENCE WILL WIN. It provided tangible and believable evidence of change, reinforced Pfizer’s reputation as a patient-focused scientific leader within the Biopharma industry and put its big pharma past in the past.