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Royal Caribbean International
#ComeSeekLive

RAN IN: United States

CLIENT
Royal Caribbean International

AGENCY
MullenLowe Mediahub U.S. *Lead Agency


MullenLowe U.S.


Rapport


SUMMARY

Royal Caribbean's #ComeSeekLive is a first-of-its-kind interactive execution, combining the oldest advertising media, outdoor, with one of the newest and unique social platforms, Periscope. We created interactive live streams from the perspective of social media influencers onboard Royal Caribbean's newest ship and projected them in real time through digital billboards across New York City, letting our audience discover and participate in adventures they never expected from the brand. This contributed to business growth driving an unprecedented 19% lift in New York sailings among those who have never cruised.

CASE VIDEO


Hero Medium: OOH

Medium Featured On Video: OOH;SOCIAL MEDIA

Audience: Young Women (20-35)

Objectives: Change brand image

Type: Business to Consumer

Classification: National

Language: English