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Chevrolet
Buy an icon, Win a legend
RAN IN: United Arab Emirates
CLIENT
Chevrolet (United Arab Emirates)
SUMMARY
Chevrolet needed to shift remaining stock of the 2018 Silverado against news and excitement of the 2019 new generation launching in 16 months.
We created a branded content series following Hamoody Bambi and Bear Garcia, as they restored a classic Chevy Truck, into a custom-built icon. Next, Chevrolet transformed 100 units of the 2018 Silverado into 100 Limited-Edition trucks, with their own unique accessories and detailing. Finally, all 100 buyers of the 2018 Limited Edition 1-in-100 Silverado, would be entered into a draw to win the custom classic!
CASE VIDEO
Language: English
