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DHL
Competition

RAN IN: United States

CLIENT
DHL Express (USA) Inc.

Karen Jones, Dir. of Mktg- Brand & Promotions
Linda Mignone, Dir. of Mktg.- Direct Mktg & Brand Promotions
Ailson Brink, VP Mktg. Strategy
Kelly Keogh, Dir. Corporate Citizenship

AGENCY
Ogilvy & Mather New York *Lead Agency

Mike Wilson, Sr. Ptnr.- WW Group Creative Dir.
Fred Lind, Sr. Ptnr.- Creative Dir.
Mark Drossman, Sr. Ptnr.- Creative Dir.
Alfredo Rossi, Sr. Ptnr.- Creative Dir.
David Apicella, Sr. Ptnr.- Co-Creative Head
Colin Mitchell, Sr. Ptnr.- Chief Strategic Officer


MEC San Fransisco


SUMMARY

This campaign was intended to launch a fledgling brand into a stable marketplace dominated by two super brands. Communications objectives were awareness, consideration and trial generation to drive significant revenue. Unaided awareness jumped nearly 100%, consideration by more than 60%, and the campaign helped grow revenue 38% in the first month.

CASE STUDY

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CASE VIDEO


Language: English