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Greg Bell, Creative Dir. Paul Venables, Creative Dir. Lucy Farey-Jones, Dir. of Brand Strategy Tavia Holmes, Art Dir. Aaron Stern, Copywriter Ray Andrade, Art Dir. James Robinson, Copywriter Ashley Arrasmith, Brand Strategist
OMD
Wirestone
SUMMARY
The Montana Meth Project serves one clear purpose: to discourage teens 12-17 in the state of Montana from trying meth even once. Our objectives were to help prevent first time use, while also inciting a dialogue among the community about a meth epidemic. The campaign resulted in unprecedented awareness, a heightened education among teens about the dangers of trying meth even once, and a dialogue that reached far beyond the state of Montana. In fact, it has now been recognized by the White House as a model for the nation.
