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2007 GOLD CULTURE & THE ARTS
UNITED STATES
Full Frame Documentary Film Festival Realitywood
RAN IN: United States
CLIENT
Full Frame Documentary Film Festival
Tammy Brown, Executive Dir. Nancy Buirski, Artistic Dir. - Founder and CEO Helen Greenstein, Mktg. Mgr.
David Baldwin, Executive Creative Dir. Regina Brizzolara, Dir. - Broadcast Production Jonas Fortenberry, Assistant Account Executive Lisa Hughes, Group Account Dir.
SUMMARY
Building a core audience for a documentary film festival amongst aficionados is one thing - but doubling the rate of ticket sales growth by reaching an audience who believes documentaries are the movies that put students to sleep in class is quite another. That was the challenge for the culturally rich, but financially strapped Full Frame Film festival. The Realitywood campaign for Full Frame played off Hollywood's penchant for melodramatic clich by underscoring the honesty, importance and pure entertainment value of documentaries and in turn attracted a whole new audience.
