You can view videos online by purchasing a subscription.
Videos are not available for download. Some cases only have a video.
If there is no written PDF, only the video is available for the case.
Subscribe here
Corey Lawson, Account Executive Anthony Simmons, Senior Writer Mike Conway, Associate Creative Dir. Jim Mayfield, SVP - Creative Dir.
SUMMARY
In a totally unique use of the outdoor medium, the St. Louis Cardinal/KTRS campaign created a deafening buzz in the city. After 52 years of broadcasting games on KMOX, the objective of the campaign was to communicate that the Cardinals have moved to 550 KTRS. To accomplish this, six pairs of sequential outdoor boards were secured throughout the city. The lead board was a Cardinals board and the following board was a KTRS board. The message evolved throughout the campaign to create one cohesive message between the two boards.
