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Careem Networks FZ LLC
Ungli Uthao - Elections 2018

RAN IN: Pakistan

CLIENT
Careem Networks FZ LLC

AGENCY
Careem Networks FZ LLC *Lead Agency


SUMMARY

This was our first Elections Campaign and we raised the bar higher for all. While other political campaigns have offered their customers commercial incentives, our campaign focused on long-term national impact. Big Idea: Ungli Uthao - #VoteForDemocracy Breaking through political noise by Speaking Like a Person, we used edgy slogans to come into the limelight. Faced with a #BoycottCareem movement, we utilized this opportunity in disguise and educated the masses about their civic duty. We rounded off by launching Jamhuriat Car Type inviting volunteer Captains of the Day, to #DriveForDemocracy

CASE VIDEO


Hero Medium: SOCIAL MEDIA

Medium Featured On Video: GUERILLA,SOCIAL MEDIA

Audience: Everyone eligible to vote.

Objectives: Increase web traffic, bookings

Type: Business to Consumer

Language: English