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RAN IN: Pakistan
Shaukat Khanum Memorial Cancer Hospital and Research Centre
Tariq Azam, Marketing Director
Naila Khan, Associate Director Marketing
Sohaib Sharif, Marketing Manager
Manan Rahim, Marketing Executive
Sahar Harris, Regional Creative Director; • Big Idea, ideation and concept development
Kamran Ali, Studio Manager
Ali Abbas, Creative Group Head; Copy and concept development
Karrar Hussain, Head of Design
Bilal Malik, General Manager
Faizan Gull, Business Director; Campaign custodian to ensure smooth process flow
Ayesha Farid Zain, Strategy Director; Brand Positioning, Consumer research & Insight development
Ali Malik, Associate Strategy Director; Brand Positioning, Consumer research & Insight development
For the first time in Pakistan, an organization was tapping into the opportunity of regulating the highly unorganized form of donations given daily in the name of Sadqa.
A mobile-based solution was developed for harnessing these donations, and by spreading awareness through the campaign donations received in the name of sadqa doubled compared to the previous year. Just as significant, the amount of pledges for monthly donations all the year round increased to 5000.
Hero Medium: TV
Medium Featured On Video: INTERACTIVE/ONLINE,OOH,PRINT,TV
Type: Business to Consumer