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2015 BRONZE POSITIVE CHANGE - ENVIRONMENTAL: NON-PROFIT
Kevin Phillips, Creative Director Steve Street, Creative Director Liz McLellan, Acct. Supervisor Jennifer Klumas, Senior Integrated Producer Greg Smith, CCO Teddy Stoecklein, Executive Creative Director Mary Hanifin, Executive Producer
John Budoin, Director
Greenpeace's clean our cloud campaign raises the issue of how the decisions we make as consumer are having a negative impact on the environment. In a series of humorous videos, Greenpeace pokes fun at amazon, apple, and Microsoft while raising awareness of coal power data centers that power the "cloud". In just one month 215,000 people signed our clean our cloud petition, which then convinced apple to change their data centers to run off coal free, 100% renewable energy
Hero Medium: Interactive/Online
Audience: Prospectors and middle class internet savvy
Objectives: To get companies to change the way they powered their cloud service data centers.