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Greenpeace
Clean Our Cloud

RAN IN: United States

CLIENT
Greenpeace Inc.

AGENCY
The VIA Agency *Lead Agency

Kevin Phillips, Creative Director
Steve Street, Creative Director
Liz McLellan, Acct. Supervisor
Jennifer Klumas, Senior Integrated Producer
Greg Smith, CCO
Teddy Stoecklein, Executive Creative Director
Mary Hanifin, Executive Producer


Humble

John Budoin, Director


SUMMARY

Greenpeace's clean our cloud campaign raises the issue of how the decisions we make as consumer are having a negative impact on the environment. In a series of humorous videos, Greenpeace pokes fun at amazon, apple, and Microsoft while raising awareness of coal power data centers that power the "cloud". In just one month 215,000 people signed our clean our cloud petition, which then convinced apple to change their data centers to run off coal free, 100% renewable energy

CASE STUDY

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CASE VIDEO


Hero Medium: Interactive/Online

Audience: Prospectors and middle class internet savvy

Objectives: To get companies to change the way they powered their cloud service data centers.

Type: Business to Consumer

Classification: Multinational

Language: English