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Start it up Slovenia
Start it up Slovenia
RAN IN: Slovenia
CLIENT
Spar Slovenija
IGOR MERVIČ, direktor, Spar Slovenija
JANJA ŠTULAR, Vodja marketinga, Spar Slovenija
NATAŠA PURGAJ, Strokovna sodelavka, Spar Slovenija
AGENCY
MOJCA RANDL, direktorica, Formitas skupina
ŽANA MOČNIK, Vodja projektov, Formitas Creative
BLAŽ RITMANIČ, Kreativni direktor, Formitas Creative
Direct media komunikacije *Lead Agency
MITJA TUŠKEJ, strateg, AM komunikacije
Pro plus
ALEŠ MUHIČ, Direktor marketinga, ProPlus
KREATIVNA PRODUKCIJA, PROPLUS
MATIJA GOLJAR, Voditelj oddaje, Ustvarjalnik
NLB d.d.
Summit motors d.o.o.
SUMMARY
Start-it up Slovenia forges an innovative multi-level partnership between Spar Slovenia, POP TV and fresh local entrepreneurs. By tackling real problems (youth unemployment, lack of support and chances) we got massive support for the project from the media and general audience. Everyone in Slovenia was invited to support their favorites with a purchase to earn them the title Hit product of the year. By activating the whole country, we co-created the belief that it is possible – even in Slovenia! Before third season 18 of 20 entrepreneurs stayed on shelves, being among best selling products in their category.
CASE VIDEO
Type: b2c
Language: Slovenian
