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Procter & Gamble
Walgreens Healthy Home Solutions
RAN IN: United States
CLIENT
Procter & Gamble
Julie Jones, P&G Team Leader
Kelly Hornback, P&G Media Director
AGENCY
Brendan Nash, SVP, Creative Director
Scott Fry, VP, Executive Producer
Karuna Rawal, EVP, Director of Strategy
Michael Mazzier, Design Director
Lilia Arroyo-Flores, SVP, Planning Director
Jim Carlton, EVP, Creative Director
Katie Meyer, Sr. Art Director
Maria Guirados, ACD
SUMMARY
Our shopper keeps her house clean and her family healthy, but doesnt buy her P&G home essentials at Walgreens because she thinks the selection is too limited. To boost P&G sales and improve shopper perception, we created seasonally-inspired product collections to spotlight Walgreens healthy home solutions. We showcased our product collections where she looks for home care inspiration on the home improvement show Home Made Simple. In the end, our results really hit home we increased P&G share and sales and made Walgreens our shoppers destination for a healthy home.
CASE VIDEO
Hero Medium: Retail Experience
Medium Featured On Video: Direct, Retail Experience, TV
Audience: Mothers
Objectives: Increase sales, volume
Type: Business to Consumer
Classification: National
Language: English
