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Inspiring the Future
Redraw The Balance

RAN IN: United Kingdom

CLIENT
Education & Employers

Nick Chambers (Charity Director)

AGENCY
MullenLowe London *Lead Agency

David Henderson (Chief Creative Officer)
Richard Denney (Executive Creative Director)
Kat Encanto (Creative)
Edgar Galang (Creative)
Isobel Dighe (Account Director)
Lucy Jay (Producer)
Marie Agudera (Strategy Director)
Ryan Self (Head of Design)
Martin Bridge (Editor)


SUMMARY

Inspiring the Future is a small charity that needed to recruit new volunteers when volunteering in the UK was in decline. With a production budget of only £10k, the campaign was able to achieve remarkable talkability, reaching a Twitter audience of over 3 million and achieving the goal of 30,000 sign-ups two months early. 

CASE VIDEO


Hero Medium: INTERACTIVE/ONLINE

Medium Featured On Video: INTERACTIVE/ONLINE ;Digital Video

Audience: Women

Objectives: Boomers (45+) ;Brand Influencers ;Employees ;Fathers ;Men ;Mothers ;Women ;Young Women (20-35)

Type: Business to Consumer

Classification: National

Language: English