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Inspiring the Future
Redraw The Balance
RAN IN: United Kingdom
CLIENT
Education & Employers
Nick Chambers (Charity Director)
AGENCY
David Henderson (Chief Creative Officer)
Richard Denney (Executive Creative Director)
Kat Encanto (Creative)
Edgar Galang (Creative)
Isobel Dighe (Account Director)
Lucy Jay (Producer)
Marie Agudera (Strategy Director)
Ryan Self (Head of Design)
Martin Bridge (Editor)
SUMMARY
Inspiring the Future is a small charity that needed to recruit new volunteers when volunteering in the UK was in decline. With a production budget of only £10k, the campaign was able to achieve remarkable talkability, reaching a Twitter audience of over 3 million and achieving the goal of 30,000 sign-ups two months early.
CASE VIDEO

Hero Medium: INTERACTIVE/ONLINE
Medium Featured On Video: INTERACTIVE/ONLINE
;Digital Video
Audience: Women
Objectives: Boomers (45+)
;Brand Influencers
;Employees
;Fathers
;Men
;Mothers
;Women
;Young Women (20-35)
Type: Business to Consumer
Classification: National
Language: English