E.ON

Paul Hancock, Creative
Brendan Wilkins, Creative

ENGINE UK *Lead Agency

John Crowther, Strategy Partner
Aaron Goldring, Executive Creative Director
Rob Carter, Client Managing Director
David Newbold, Creative
Ece De Waal, Senior Account Director
Ginny Paton, Director
Sam Holl, Director
Kim Lawrie, Senior Creative Technologist
Nicki Kythreotis, Senior Designer
Nick Dinnen, Senior Designer
Alastair Cole, Director of Creative Technology
Jonathan Saunders, Project Manager
Danny Bush, Project Manager
Sam Paiolo, Account Director
Emily Westcott, Account Director
Olivia Conroy, Account Manager
Samar Rezvan, Account Manager
Stephanie Coyne, Account Executive

Outsider

Coffee & TV

Grand Central Recording Studios

Ministry of Fun

E.ON’s challenge was to win sales in a commoditized hypercompetitive market, with a dramatically reduced marketing budget. It boldly took on the issue of air quality, using this to establish E.ON’s sustainable energy credentials in a way that was highly differentiating. The campaign made the invisible dangers of air pollution visible in a viscerally compelling manner. “Let’s clear the air ” included a white paper that consumed pollution,  a giant pair of pollution-filled lungs,  and film. This generated big effects: enhanced image, higher consideration, stronger sales, positive sales channel shifts.