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2020 BRONZE FINANCE
Santander The Bank of Antandec
RAN IN: United Kingdom
Dan Sherwood, Overall Strategy Lead Sam Westwood, Delivery Lead Chris Parker, Creative Strategy Lead Daniel Creed, Media and Effectiveness Strategy Lead Stephen Howell, Communications Manager Shaun Lowman, Senior Digital Communications Manager
Erminia Blackden, Strategy Lead Laura Sammarco, Strategist Jo Moore, Creative Director Will Lever, Client Managing DirectorNick Pawlak, Business Director Owen Keating, Account Director Kirsty Wood, Integrated Project Director Doug Redfern, Creative Joe Roberts, Creative
Paola Olmos, Strategy Partner Matt Huntingford, Client PartnerAlice Millar-Durrant, Client Director Shweta Bhat, Client Account Director
Stuart Heppenstall, Principal Consultant
In an overcrowded category with a tendency to take itself a little too seriously, Santander created an unashamedly joyful and wonderfully mass-market campaign to achieve stand out and drive brand awareness. As a result, The Bank of Antandec campaign exceeded all advertising category norms, increasing mortgage applications by 24% and growing market share by a whole percentage point, resulting in the best year for mortgages Santander has ever had. All of this at a lower CPA than for any previous mortgage campaigns.
Medium Featured On Video: CINEMA,INTERACTIVE/ONLINE
Audience: We do not target by age, Female & Male
Objectives: Awareness - Increase, maintain or establish awareness scores,Awareness - Change perception scores,Awareness - Achieve new visitor website traffic goals,Consideration - Achieve product trial goals,Consideration - Achieve lead generation goals,Consideration - Achieve direct website direct traffic goals,Purchase - Achieve a new customer aquisition goal,Advocacy - Other