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Mini Cheddars
How a brand of mini stature beat the major players with cheesy humour
RAN IN: United Kingdom
AGENCY
Andy Jex, Chief Creative Officer
Paddy Paddison, Senior Creative
Joe Moloney, Senior Creative
Cyndall Mcinerney, Midweight Copywriter
Grace Wallace, Strategy Director
Emma French, Business Director
Chris Johnson, SENIOR ACCOUNT MANAGER
James Graham, ACCOUNT EXECUTIVE
Poppy Manning, HEAD OF PRODUCTION
Anya Culling, PRODUCTION ASSISTANT
Manning Gotlieb OMD
SUMMARY
With just 4.11% share of voice, Mini Cheddars's animated brand world, full of cheesy characters, doubled awareness and increased sales by 21%, outperforming the category
CASE VIDEO
Language: English
