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JennAir
Bound By Nothing
RAN IN: United States
CLIENT
JennAir
Jon Hall, Product & Brand Marketing Director
AGENCY
Jon Hall, Product & Brand Marketing Director
MSL Group
SUMMARY
Once regarded as a super-premium appliance pioneer, JennAir found itself vulnerable and out of touch after decades of resting on its laurels. The brand had become synonymous with “entry-level luxury”. As the competition continued to win with their same stainless-steel suites and monotonous idea of luxury, JennAir needed to reboot. “Bound by Nothing” was designed to tear down this old idea of luxury. To bring progress to a stagnant category. This platform attracted renewed attention, desire, and demand from up-and-coming affluents and design professionals, for the first time in years.
CASE STUDY
CASE VIDEO
Audience: Affluents
Objectives: Brand launch
Type: Business to Consumer
Language: English
