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2020 BRONZE FITNESS & WELLNESS
Neuriva Brain Better
RAN IN: United States
Imran Yousef, Associate Director, Innovation Gregory Chabidon, Vice President & General Manager, Global VMS Brian Dolan, Brand Marketing Director Diana Mihai, Senior Brand Manager Hayden Spencer, Associate Brand Manager
Zulay Tomasiello , SVP, Group Strategy Director, McCann Health New York Elissa Aguirre , VP, Strategy Director, McCann Health New York Leo Tarkovsky , President, McCann Health New York Matt Eastwood, Global Chief Creative Officer, McCann Health New York John Danbeck, SVP, Group Account Director, McCann Health New York Erica Yahr , Chief Strategy Officer, McCann Health New York June Laffey, Chief Creative Officer, McCann Health New York Ryan Potter, Senior Art Director, McCann Health New York Oliver Trower, VP, Creative Director, McCann Health New York Priscila Ramos, Senior Copywriter, McCann Health New York Heather Olson, Account Director, McCann Health New York Dave Herman, SVP Executive Producer Loly McIndoe, Senior Producer Regine LeConte, Senior Project Manager Lauren Galasso Torres, Account Supervisor
Evoke Health New York
To launch into a category rife with skepticism and dominated by one brand, Neuriva leveraged a universal insight that humanized brain performance and made supplementation something for everyone—not just those with memory issues. We realized it’s only when our brain wows us—for good or for bad—that we connect emotionally with it. Our campaign brought this to life through a series of brain fails and victories that connected with a new, younger, engaged consumer—putting us on a path to overtaking our competition within 4 months of launch.
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