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American Greetings
Connections Build Us

RAN IN: United States

CLIENT
American Greetings

AGENCY
MullenLowe U.S. *Lead Agency


Mediahub


SUMMARY

How do you get people to give cards in a world that’s leaving them behind? You connect this dying consumer behavior to a thriving one: wellness. Research shows that ultimately, it's relationships that keep us happy, healthy, and whole. The key to the $4T wellness trend is not within us, but between us. By demonstrating how cards build the relationships that make us well, American Greetings’ “Connections Build Us” platform repositioned card-giving as a strategy for wellness, driving consumer relevance, purchase intent, and incremental distribution worth $150M in annual revenue.

CASE STUDY

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CASE VIDEO


Hero Medium: BRANDED CONTENT

Medium Featured On Video: EVENTS,INTERACTIVE/ONLINE,MOBILE/TABLET,SOCIAL MEDIA,SPONSORSHIP,USER GENERATED

Audience: Women

Objectives: Increase awareness

Type: Business to Consumer

Language: English