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Mark Wenneker, Chief Creative Officer Cameron Burnham , VP, Account Director Dave Weist, Executive Creative Director Kate Thuma, Account Supervisor Charlotte Kinard, Assistant Account Executive Tim Vaccarino, Executive Creative Director Kelly Fredrickson, President, Boston Zeke Bowman, SVP Head of Integrated Production Rebekah Pagis, Managing Director, NY Josh Litwhiler, VP, Executive Producer Alex Gordon, VP Group Media Director Ben Salsky, VP, Creative Director Myles Allpress, VP, Creative Director
Established in 1898, Nuveen was founded on an investing philosophy designed to drive returns and positive societal impact with every dollar invested. It’s an example the brand lives to this day — but gets no credit for. Reclaiming a leadership position meant partnering with Forbes to reinvent its most iconic property, the Forbes 400, reranking it by philanthropic giving rather than net worth. “Rerank the Rich” shifted the ultimate symbol of modern wealth, and perceptions of Nuveen, with lifts in favorability (+13.4%), recommendation (+2.2%) and earning $12.4M worth of media.