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Pepsi
#ColaTruce
RAN IN: United States
CLIENT
PepsiCo
Katie Hannify, Director Media Strategy
Todd Kaplan, VP Marketing
Justin Song, Marketing Manager
Michael Smith, Senior Marketing Director
Elisa Baker, Director, Public Relations
Emily Price, Senior Marketing Manager
Jillian Galasso, Manager, Brand Communications
AGENCY
Michael Lovegrove, Chief Creative Officer
Michael Bartlett, Managing Partner
Phil Camarota, Executive Creative Director
Bridget Lieto, Group Account Director
Danielle Anastasi, Associate Creative Director
Dan Cishek, Group Creative Director
Matthew Nevins, Creative Director
Meaghan McKeon, Broadcast Producer
Shannon Suppe, Account Director
Sandy Stein, Global Executive Creative Director
Gia Valintina, Event Director
VaynerMedia
Acceleration
Scott Floyd, Head of Collaborations
Emily Thomas, Account Management
SUMMARY
Pepsi turned the ‘Cola Wars’ into #ColaTruce with a legendary ‘cheers’ between two founding fathers—on our terms and their turf.
CASE VIDEO
Hero Medium: OOH
Medium Featured On Video: GUERILLA,INTERACTIVE/ONLINE,PR,SOCIAL MEDIA,USER GENERATED,Nontraditional OOH (Statue)
Audience: Millennial
Objectives: Increase awareness
Type: Business to Consumer
Language: English
