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Chobani
Warwick - School Lunch Debt

RAN IN: United States

CLIENT
Chobani, LLC

Peter McGuinness, President
Leland Maschmeyer, Chief Creative Officer
Alaynah Tombridge, Senior Communications & Reputation Manager, Corporate Affairs
John Kell, Media Lead, Corporate Affairs
Eddie Revis, Vice President, Marketing
Blair Aires, Senior Director, Communications and Corporate Affairs
Michael Ciancio, Creative Director, Design
Mark Broadhurst, Senior Director of Public Affairs, Corporate Affairs
David Isaacs, Head of Integrated Production
Lexi Sigesmund, Senior Manager, Content & Partnerships
Lauren Festa, Senior Brand Copywriter
Mark Anthony Dingbaum, Digital Communications & Community Engagement Lead, Corporate Affairs
Melanie Nguyen, Associate Designer
Dane Feldman, Editorial Services Manager

AGENCY
Chobani, LLC *Lead Agency


SUMMARY

This effort sought to inspire a national push to end “lunch shaming” at the legislative level. Chobani achieved this by acting in real time and parlaying a local news story into a national conversation and legislative action.

CASE STUDY

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CASE VIDEO


Hero Medium: PR

Medium Featured On Video: INTERACTIVE/ONLINE,PR,SOCIAL MEDIA

Audience: New Audience

Objectives: Government and social aims

Type: Business to Consumer

Language: English