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World Pride 2019
RAN IN: United States
Cheryl Guerin, EVP, North America Marketing & Communications
Jim Issokson, SVP, North America Communications
Seema Chibber, SVP, North America Consumer Marketing & Sponsorships
Anthony DeRojas, Director, North America Consumer Marketing
Pierre Lipton, VP, Global Executive Creative Director
Veronica Bertran, Managing Director, McCann XBC
Sean Bryan, Co-Chief Creative Officer, MENY
Thomas Murphy, Co-Chief Creative Officer, MENY
Adrian Botan, Global ECD, Chief Creative Officer, McCann Europe
Pete Jones, EVP Exec Creative Director
Jeremy Miller, Chief Comm Officer, McCann Worldgroup
Joel Rodriguez, EVP Exec Creative Director
Christine Lane, SVP Executive Producer - Innovation
Antonia Orol-Berlinger, Art Director
Lucas Crigler, Associate Creative Director
Nina Kossoff, Senior Strategist
Rosalind Mowitt, Senior Strategist
Danielle Karr, VP, Social Strategy Director
Kristen Levy, Digital Strategist
Shelley Bowcher, VP, Account Director
For WorldPride 2019, Mastercard had its biggest opportunity yet to deliver real change for the LGBTQIA+ community. We shone a light on the most marginalized within that community—transgender and non-binary individuals—to identify a pain point too often brushed aside. With a product innovation (True Name) and a symbol of inclusion (Acceptance Street), we offered a simple yet powerful solution. The result was a tremendously positive response within the LGBTQIA+ community and real change driven within the financial services industry.
Hero Medium: Events
Medium Featured On Video: BRANDED CONTENT,INTERACTIVE/ONLINE,MOBILE/TABLET,OOH,PR,SOCIAL MEDIA,SPONSORSHIP,USER GENERATED
Audience: People within the LGBTQIA+ community and allies
Objectives: Build brand equity
Type: Business to Consumer