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Gillette
Gillette - We Believe
RAN IN: United States
AGENCY
John Patroulis, Worldwide Chief Creative Officer
Jeff Stamp, Deputy Chief Creative Officer
Joe Mongognia, Executive Creative Director
Asan Aslam, Group Creative Director
Joey Scarillo, Project Manager
Patrick Conlon, Creative Director
Kristian Henschel, Planning Director
Julie Ressler, Account Supervisor
Brian Weston, EVP, Account Director
Marie Massat, SVP, Account Director
Lindsay Auerbach, Senior Account Executive
Abigail Hoeflinger, Copywriter
Rondell Wescott, VP, Integrated Producer
Kurt Steinke, Music Producer
James McPherson, Chief Production Officer
Nina Pratt, Casting Supervision
Katy Hill, VP, Executive Integrated Producer
Alice Lambrides, Talent Manager
Ketchum
Clark Hare, Senior Vice President
Stephanie Buttrill, Senior Vice President
SUMMARY
Gillette set out to redefine ‘The Best a Man Can Get’ for a new generation of men.
CASE VIDEO
Hero Medium: SOCIAL MEDIA
Medium Featured On Video: INTERACTIVE/ONLINE,PR,SOCIAL MEDIA
Audience: Young Men (20-35)
Objectives: Build brand equity
Type: Business to Consumer
Language: English
