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Omaha Public Power District
The Chronicling: A Real-Time Approach
RAN IN: United States
CLIENT
Omaha Public Power District
Kate Thomas, Director, Corporate Marketing & Communications
Laura King-Homan, Communications Specialist
Cris Averett, Photographer
AGENCY
Greg Andersen, Chief Executive Officer
Carter Weitz, Chief Creative Officer
Jessica Jarosh , Head of Client Leadership
Jocelyn Houston, Account Supervisor
Lacey Rouse, Senior Copywriter
Jared Brdicko, Designer
Kathleen Al-Marhoon, Head of PR
Emily Mazurek, Senior Social Strategist
Megan Storm, Media Director
Brianna Olson, Media Coordinator
SUMMARY
After 18 years of top quartile performance in the JD Power Electric Utility Customer Satisfaction survey, Omaha Public Power District found itself in rapid decline due to factors ranging from weather to politics; settling in at #8 among 16 peers. To demonstrate OPPD’s dedication to the community, it launched a 41-day near real-time campaign through an innovative use of media and materials distribution. The campaign, which coincided with the JD Power field survey, reversed the JD Power decline and improved OPPD’s ranking to #2 in direct correlation with the campaign.
CASE VIDEO
Hero Medium: OOH
Medium Featured On Video: INTERACTIVE/ONLINE,MOBILE/TABLET,OOH,PR,RADIO,SOCIAL MEDIA
Audience: All adults over 25+ were primary audience
Objectives: Build brand equity
Type: Business to Consumer
Language: English
