You can view videos online by purchasing a subscription.
Videos are not available for download. Some cases only have a video.
If there is no written PDF, only the video is available for the case.
Subscribe here
Andy Lindblade, Head of Strategy André Gustavo, Global Brand Director Nathan Goldberg, Group Strategy Director Luiza Prata Carvalho, Brand Director Alberto Ponte, Creative Director Ryan O'Rourke, Creative Director Reme DeBisschop, North America Media Director Daniel Sheniak, Group Media Director Ryan Craven, Associate Media Director
Publicis Sapient
SUMMARY
The Nike “Dream Crazy” campaign showed how the brand’s deep belief in the potential of athletes and the power of sport can make an enormous impact on popular culture and in the process drive unprecedented brand relevance and business success. By showing how athletes could not only push themselves in sport, but also begin to change the culture around them, this campaign captivated today's youth generation – and American culture at large.
