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2020 SILVER PROFESSIONAL SERVICES
UNITED STATES
Kelly Procrastinate Proactively
RAN IN: United States
CLIENT
Kelly
Ashley Walsh, Vice President, Integrated Marketing & Innovation Colleen Kirk, Head of Media, Integrated Marketing and Innovation Pete Boland, Global Chief Marketing Officer Jason Morga, Vice President, Head of Brand and Creative Development Jocelyn Lincoln, Vice President, Go To Market Strategy and Planning Jenna Nelson, Head of Marketing Operations
Carrie Walpole, Producer Eric Kallman, Founder & Executive Creative Director Steve Erich, Co-Founder & Managing Director Julie Pfleger, Account Director Rebecca Harris, Strategy Director Pat Newman, Copywriter Rob Stone, Art Director Jessica Blumberg, Comms Planning Director
SUMMARY
Facing a labor shortage in a historically tight market, Kelly needed to recruit new workers on a tiny budget. Many unhappy workers were still hungover from the last recession and staying put in bad jobs, so we saw opportunity to attract those that didn’t yet realize their market power. Intercepting them wasting time at jobs they hated, we empowered them to find a job that didn’t suck, sending Kelly’s recruits soaring. View rates went up +5.6%, traffic went up +433-533%, and lead conversions went up +7%.
