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McDonald's Happy Meal
Happy Meal Presents Toy Story 4 - It's Playtime!
RAN IN: United States
Rebecca Anderson, Marketing Manager, US Family
Tim Snyder, Director, Digital Business Optimization
Jeff Thomas, VP, Engagement
Alexis Osborne, Senior Account Executive
Lauren Shape, Account Supervisor
Holly Good, Senior Director, Delivery
Jeff Jarka, CCO, NA Happy Meal
Lisa Fiedler, VP, Delivery
Brian Fox, VP, Creative Director
Jamie Krinsky, Senior Manager, National Media
Joe Teeravechyan, Director, Digital Delivery
Michael Edelstein, VP, Brand Partnerships
Faith Anders, Associate Director
We Are Unlimited
John Hansa, ECD
Rina Herrero, Account Supervisor
With Happy Meal facing significant growth expectations for Summer 2019, a period featuring significant price promotion year prior, the brand needed to innovate its core offering to extend beyond the typical family audience and deliver its objectives. The Toy Story 4 Its Playtime solution became the most successful Happy Meal program in 7 years, exceeding sales volume, revenue and brand lift goals. Beyond the individual success of the program, it set a new standard for family activations at McDonald's and fundamentally changed the way Happy Meal goes to market.
Hero Medium: RETAIL EXPERIENCE
Medium Featured On Video: BRANDED CONTENT,INTERACTIVE/ONLINE,MOBILE/TABLET,PACKAGING,PRODUCT DESIGN,RETAIL EXPERIENCE,TV
Objectives: Increase sales, volume
Type: Business to Consumer