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McDonald's
Trick. Treat. Win!

RAN IN: United States

CLIENT
McDonald's

AGENCY
The Marketing Store *Lead Agency


We Are Unlimited


Golin


OMD


Boden PR


SUMMARY

October is typically a month of diminished guest counts and sales at McDonald’s, so we needed to entice customers. They love Halloween and choice, so we gave them a limited time promotion providing both. “TRICK. TREAT. WIN!” beckoned customers with trick-or-treating and daily chances to win choice prizes. We brought Halloween to McDonald’s with in-store activations, a sweepstakes, and an in-store game that put choice in guests’ hands. TRICK. TREAT. WIN! increased guest counts, sales, and usage/adoption of the McDonald’s App, resulting in the most successful digital promotion ever!

CASE VIDEO


Hero Medium: MOBILE/TABLET

Medium Featured On Video: INTERACTIVE/ONLINE,MOBILE/TABLET,PACKAGING,RETAIL EXPERIENCE,SOCIAL MEDIA,TV

Audience: millennial fast food diners aged 24-39

Objectives: Increase sales, volume

Type: Business to Consumer

Language: English