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American Home Shield
Not A Problem
RAN IN: United States
AGENCY
Savanah Brihn, Group Strategy Director
Leslie Shaffer, CCO
Nikki Baker, CCO
Lauren Wilson, Copywriter
Ale Wicka, Account Supervisor
Jason Jasso, Executive Producer
Kaiti Furo, Associate Producer
Brendan Lawrence, Director of Business Affairs
SUMMARY
The $3B home warranty category is highly fragmented and rife with confusion. Most homeowners don’t know what a warranty is, why it matters, or how it’s different from home insurance. And for those that do, fear-driven marketing drove suspicion and distrust rather than interest.
To elevate the category in homeowners' minds and win new members, American Home Shield took a completely different approach to advertising in 2020. The 'Not A Problem!' campaign celebrated confident and empowered homeowners and repositioned AHS as an ally to keep their home running smoothly.
CASE VIDEO
Language: English
