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Taking Real Estate “Disruptors” Head On
RAN IN: United States
Jamie King, Chief Executive Officer/Partner
Sally Kallet, Senior Strategist
Rick Morrison, Associate Creative Director
Melissa Macarian, Senior Art Director
Ben Pang, Senior Art Director
Jesse Dillow, Executive Creative Director/Partner
Rikesh Lal, Executive Creative Director/Partner
Emily Dillow, Director of Brand/Partner
Carly Ringler, Brand Manager
Garrett Delorm, Executive ProducerRoger Camp, Chief Creative Officer/Partner
Lara Kessler, Senior Copywriter
Helen Oddone, Brand Manager
Stacy McClain, Head of Production/Partner
Melissa Naggy, Producer
Chris Klink, Senior Developer
Neeti Newaskar, Group Strategy Director
David Morrissey, Director of Strategy/Partner
In a category trying to diminish the value of a full-service agent, RE/MAX had to prove to consumers that their agents’ services were worth spending more money and more time. Our goal was to motivate buyers and sellers to take the first steps in their journey with a RE/MAX agent – and our pugilistic campaign delivered. We got people to demonstrate interest in working with RE/MAX, improving our lead engagement rate by 84%.