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The Boston Globe
#BostonStillRunning
RAN IN: United States
SUMMARY
For the first time in its 124-year history, the Boston Marathon was canceled.
So how does the Boston Globe, another Boston institution, show people this is not a sign of retreat but in fact is the ultimate display of strength?
You do what any self-respecting townie would do: remind everyone what this city is made of.
By supporting the community, the Globe’s #BostonStillRunning campaign generated valuable support from the community—increased incremental ad revenue, new digital subscriptions, social engagement, and donations serving the city’s restaurants and frontline healthcare workers.
CASE VIDEO
Language: English
