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RAN IN: United States
Aron North, Chief Marketing Officer
Jeff Braunstein, VP, Marketing
Tanya Song, VP, Creative Services
Patricia Murphy, Creative Director
Tim Heckman, Associate Creative Director
Brittany Walker, Project Manager
Danielle Schettino, Project Coordinator
We set out to disrupt the wireless industry yet again by launching the lowest monthly price for an unlimited plan, then convincing new unlimited customers who weren’t using much data, that they didn’t really need to pay for unlimited. Our campaign resulted in a 27% lift in brand awareness and a 36% increase in plan sales. Suggesting customers trade down to a lower data plan to save money, contributed to a 17.9% boost in our Net Promoter Score.