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Black & Abroad
The Black Elevation Map

RAN IN: United States

CLIENT
Black & Abroad

Eric Martin, Chief Creative Officer & Co-Founder
Kent Johnson, Chief Strategy Officer & Co-Founder

AGENCY
Performance Art *Lead Agency

Ian Mackenzie, Chief Creative Officer
Pedro Izzo, Associate Creative Director
Benson Ngo, Associate Creative Director
Sharon Nelson-Bailey, Producer
Tobi Adebowale, Copywriter
Nzegwhua Anderson, Experience Delivery Lead
Leandra Legendre, Strategist
Hemal Dhanjee, Copywriter
Paula Purdon, Copywriter
Jasmine Mans, Copywriter
Joe Szabo, Senior Experience Designer
Leon Mullings, Experience Designer
Emily Plewes, Studio Designer
Simran Kaur, Strategist
Eli Ferrara, Strategist
Cassandra Cervi, Strategist
Priyanka Goswami, SVP, Head of Strategy
Kaylen Dillon, Program Manager
Darwin Garcia, Digital Producer
Stuart Cheesmond, VP, Technology
Suraj Patel, Technical Solutions Consultant
Arnaud Icard, Group Director, Product Development
John Iacoviello, Lead Developer
Cody Schreiber, Full Stack Developer
Heung Lee, Interface Developer
Valerian Nasqidashvili, Senior Technical Architect
Natalia Zadorozhna, Quality Assurance Lead
Nataliya Vislyanska, Quality Assurance Analyst
Kaivalya Kashyap, Solutions Consultant
Ricky Gunawan, Account Supervisor
Jon Rae, Account Director
Kirk Linkletter, VP, Strategy
Jordan Dinning, SVP, Managing Director
Elizabeth Sellors, Chief Operations Officer
Tré Seals, Typeface Designer
Andrea Cook, CEO
Colin Craig, Executive Creative Director


Alfredo Films

Kelly Fyffe-Marshall, Director


Alter Ego


TA2 Sound & Music


Initiative


SUMMARY

In early 2022, as travel finally started to open back up, niche travel brand Black & Abroad was eager to re-ignite the conversation about Black travel and yearned for a follow-up to their globally recognized “Go Back to Africa” campaign with something equally as provocative. Enter The Black Elevation Map: an immersive digital experience that takes 330,000,000+ points of cultural data, such as Black population data, historical markers, Black-owned businesses, and social media activity, and visualizes it as points of interest on a dynamic, searchable elevation map of the US.

CASE VIDEO


Language: English