Dalam Satu Ayat…
Apakah satu tabiat yang harus diguna pakai oleh pemasar hari ini untuk meningkatkan keberkesanan?
Adopt a learning mindset and keep exploring the many opportunities in technology- especially in AI.
What’s the biggest factor driving marketing effectiveness?
Laser focus on company strategy and commercial priorities, and develop quantifiable marketing KPIs to support them.
Apakah pengajaran penting tentang keberkesanan pemasaran yang anda pelajari daripada pengalaman?
Marketing effectiveness is not one person’s job, it’s everyone’s job. Marketing effectiveness relies on team collaboration: clear communication, mutual goals, sharing diverse perspectives, and commitment to a fully integrated approach.
Charlie Carrington served on the Jury for the 2024 Anugerah Effie UK persaingan.
