Fuad Chundrigar, Chief Executive Officer, Masarrat Misbah Cosmetics Pvt. Ltd.

Dalam Satu Ayat…

Bagaimanakah anda menentukan pemasaran yang berkesan?
First, you need to know the end goal of your marketing (what you believe is marketing success)—then you need to measure it to see the impact. Effectiveness is the measure of how effective the go-to-market strategy is in achieving the results in the short and long term against the spending.

Apakah trend pemasaran yang anda teruja sekarang?

  • AI (for example, ChatGPT)
  • Influencer marketing
  • Short form video content/TikTok
Bagaimanakah kreativiti memacu keberkesanan?
Creativity is generating original and distinctive brand assets which in turn help the brand remain distinctive.

Apakah kemenangan keberkesanan kegemaran anda dari beberapa bulan lepas—peribadi atau profesional?

I think the Shan Foods ads recently aired in PK were very effective.

Apakah yang anda harapkan pemasaran kelihatan seperti dalam tempoh lima tahun akan datang?
  • Data will be king
  • VR will be in and brands will move into the metaverse