I én setning…
Hvordan definerer du effektiv markedsføring?
If marketing has one goal, it’s to reach consumers at the moments that most influence their decisions.
Hvilke(n) markedsføringstrend(er) er du begeistret for akkurat nå?
In professional services we are forced to be ahead of practice, AND to slow down those aspects of it that dilute thinking and action. Marketing is entangled in common sense, which reflects fashionable idiosyncrasies, emergency solutions and premeditated “smartness.” Therefore, the anti-trend I’m most excited about right now is a return to “fundamentals.”
Hvordan driver kreativitet effektiviteten?
Creativity drives effectiveness when it meets business goals and drives sustainable impact over time.
Hva er den største sperringen for markedsføringseffektivitet?
Competence gaps and lack of marketing expertise (something common in our discipline) are the biggest roadblocks to marketing effectiveness.
Hvordan håper du markedsføringen ser ut de neste fem årene?
It has moved more to evidence-based marketing effectiveness processes. The budget is often as big as capex but has none of the rigour. This has to change.
Bo was a 2022 Effie Awards Denmark dømme. Se flere In One Sentence-funksjoner.
