I én setning…
Hva er en vane dagens markedsførere bør ta i bruk for å øke effektiviteten?
Adopt a learning mindset and keep exploring the many opportunities in technology- especially in AI.
What’s the biggest factor driving marketing effectiveness?
Laser focus on company strategy and commercial priorities, and develop quantifiable marketing KPIs to support them.
Hva er en viktig leksjon om markedsføringseffektivitet som du har lært av erfaring?
Marketing effectiveness is not one person’s job, it’s everyone’s job. Marketing effectiveness relies on team collaboration: clear communication, mutual goals, sharing diverse perspectives, and commitment to a fully integrated approach.
Charlie Carrington served on the Jury for the 2024 Effie Awards Storbritannia konkurranse.
