Fuad Chundrigar, Chief Executive Officer, Masarrat Misbah Cosmetics Pvt. Ltd.

I én setning…

Hvordan definerer du effektiv markedsføring?
First, you need to know the end goal of your marketing (what you believe is marketing success)—then you need to measure it to see the impact. Effectiveness is the measure of how effective the go-to-market strategy is in achieving the results in the short and long term against the spending.

Hvilke(n) markedsføringstrend(er) er du begeistret for akkurat nå?

  • AI (for example, ChatGPT)
  • Influencer marketing
  • Short form video content/TikTok
Hvordan driver kreativitet effektiviteten?
Creativity is generating original and distinctive brand assets which in turn help the brand remain distinctive.

Hva er din favoritt effektivitetsgevinst fra de siste månedene – personlig eller profesjonell?

I think the Shan Foods ads recently aired in PK were very effective.

Hvordan håper du markedsføringen ser ut de neste fem årene?
  • Data will be king
  • VR will be in and brands will move into the metaverse