Saleh Lzeik, Managing Director, Nurum

I én setning…

What kind of clients frustrate you the most? 

Clients who want something new, but don’t have the guts to try something new.  

Hva er en vane dagens markedsførere bør ta i bruk for å øke effektiviteten? 

Religiously read comments; they’re free focus groups with perfect action plans.  

Hva er en vanlig misforståelse om markedsføringseffektivitet? 

A common misconception about marketing effectiveness is that it’s driven by creativity alone. 

Saleh Lzeik served on the jury for the 2024 MENA Effie Awards konkurranse.