NEW YORK (September 18, 2014) ‒ The Positive Change Effie Award, a collaboration of the World Economic Forum (the Forum) and Effie over hele verden, has opened its inaugural Call for Entries in North America and Europe. The Positive Change Effie Award celebrates brands that shift consumer behavior towards sustainability.*
The idea behind the Positive Change Effie Award emerged from the Engaging Tomorrow’s Consumer project at the World Economic Forum’s Annual Meeting in Davos last year. Business leaders recognized the opportunity to help bridge the gap between the intentions and actions of consumers, by rewarding brands for making sustainability a greater priority in their marketing programs. Effie Worldwide is known globally for championing the practice and practitioners of marketing effectiveness through the Effie Awards, the Effie Effectiveness Index and other initiatives.
“Marketers have the power to influence the future,” said Sarita Nayyar, Managing Director, World Economic Forum USA. “When marketing products and services, marketers have an important role to communicate why the offering meets consumer needs and is desirable from both a functional and a sustainable lifestyle perspective. This award recognizes marketers for embedding sustainability in their marketing programs and moving consumers towards sustainable choices.”
“Effective marketers wield great power in influencing consumers and shifting business,” said Neal Davies, President and CEO of Effie Worldwide. “The Positive Change Effie will incentivize marketers to use their power for the good of our planet and their business.”
The inaugural Positive Change Effie Award winners will be awarded in June 2015. The first deadline for the Positive Change Effie Award is December 4, 2014, with extensions available (with late fees) until January 12, 2015. The award will follow the rigorous judging criteria created by Effie Worldwide, with multiple rounds of judging by industry experts. Work that ran between September 1, 2012 – October 31, 2014 in the US, Canada or Europe will qualify for entry. For more information, visit www.effie.org.
Download entry materials for the Positive Change Effie Awards.
Om Effie Worldwide
Effie Worldwide er en 501 (c)(3) ideell organisasjon som forkjemper praksisen og utøverne av markedsføringseffektivitet. Effie Worldwide setter søkelyset på markedsføringsideer som fungerer og oppmuntrer til gjennomtenkt dialog rundt driverne for markedsføringseffektivitet. Effie-nettverket samarbeider med noen av de beste forsknings- og medieorganisasjonene over hele verden for å gi publikum relevant innsikt i effektiv markedsføringsstrategi. Effie Awards er kjent av annonsører og byråer globalt som den fremste prisen i bransjen, og anerkjenner enhver og alle former for markedskommunikasjon som bidrar til en merkevares suksess. Siden 1968 har det å vinne en Effie blitt et globalt symbol på prestasjon. I dag feirer Effie effektivitet over hele verden med over 40 globale, regionale og nasjonale programmer på tvers av Asia-Stillehavet, Europa, Latin-Amerika, Midtøsten/Nord-Afrika og Nord-Amerika. Effie-initiativer inkluderer Effie Effektivitetsindeks, rangering av de mest effektive selskapene og merkene globalt og Effie saksdatabase. For mer informasjon, besøk www.effie.org. Følge @effieawards på Twitter for oppdateringer om Effie-informasjon, programmer og nyheter.
Om World Economic Forum
The World Economic Forum is an international institution committed to improving the state of the world through public-private cooperation in the spirit of global citizenship. It engages with business, political, academic and other leaders of society to shape global, regional and industry agendas.
Incorporated as a not-for-profit foundation in 1971 and headquartered in Geneva, Switzerland, the Forum is independent, impartial and not tied to any interests. It cooperates closely with all leading international organizations (www.weforum.org).
*Bærekraft i sammenheng med Positive Change Effie Award er som definert av Brundtland-kommisjonen: «Utvikling som møter dagens behov uten å kompromittere fremtidige generasjoners evne til å møte sine egne behov.» Verdenskommisjonen for miljø og utvikling (WCED). Vår felles fremtid. Oxford University Press, 1987, s. 43.
Kontakt:
Rebecca Sullivan
for Effie Worldwide
rebecca@rsullivanpr.com
+1-617-501-4010/+1-781-326-1996
