Effie Ireland

Effie Awards Ireland is run by IAPI (Institute of Advertising Practitioners in Ireland).

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Marketing is creativity with an objective: to grow a business, sell a product, or change the perception of a brand

When marketing moves the needle toward a goal, that’s effectiveness. It’s measurable. It’s powerful. And we believe it should be celebrated. Effie inspires and celebrates work that works, setting the bar for marketing effectiveness worldwide.

Effie’s mission is to lead, inspire, and champion the practice and practitioners of marketing effectiveness globally

Effectiveness can (and should) be measured, taught, and rewarded. Effie does all three. Our offerings include Effie Academy, a suite of professional development programs and tools; Effie Awards, known by brands and agencies as the pre-eminent award in the industry; and Effie Insights, a forum for industry thought leadership, from our Case Library of thousands of effective case studies to the Effie Index, which ranks the most effective companies worldwide.