Winning an Effie is a global benchmark of marketing excellence. It can bolster budgets, attract new business and turbo-charge careers. It’s important that Effie represents the modern marketing landscape; while traditional advertising still has an important role to play, we welcome entries from all marketing disciplines, and our categories reflect this.
We open for entries for 2025’s Awards programme on 3 April 2025. Please note that all prices are excluding VAT
Early Bird 3-30 April Member Fee: R9100 | Non-Member Fee: R10 000
Standard 1-14 May Member Fee: R11400 | Non-Member Fee: R12 600
Late Entries 15-28 May Member Fee: R17100 | Non-Member Fee: R18 800
Extended 29 May – 11 June Member Fee: R25600 | Non-Member Fee: R28150
‘NEED TO KNOW’ PRACTICAL INFOTHE PRACTICAL STUFF
All the factual information you need for your entry in one place.
Effie SA Entry Kit – The best place to start. Includes information about eligibility, categories, fees, sourcing data, how to fill in the Entry Forms…in fact everything you need to know to write and submit your Effie entry.
2025_Effie Awards SA Entry Kit_final
2025 Effie Awards – Category Definitions
Entry Form Templates
Templates to help you write your entry before submitting it on Effie’s online Entry Portal. Please use the Standard Template for all categories except Performance Marketing and Sustained Success categories. You can download the templates below:
Standard 2025 Main Entry Form Template_SA
2025 Effie SA_ Performance Marketing Entry Form Template
2025_Effie SA _Sustained Success Entry Form Template
‘USEFUL TO KNOW’ HELPFUL RESOURCES
HELPFUL RESOURCES
Useful information and resources to help you make your entry the best it can be.
Effective Entry Guide
Advice and tips from Effie Judges to explain what an award-winning entry looks like.
How to Enter Workshops
A free 45 minute online training session to talk you through the Effie Awards entry process. Watch our most recent one here