Effie United Kingdom
Effie United Kingdom exists to lead, inspire and champion the progressive practice and practitioners of marketing effectiveness.
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Marketing is creativity with an objective: to grow a business, sell a product, or change the perception of a brand.
When marketing moves the needle toward a goal, that’s effectiveness. It’s measurable. It’s powerful. And we believe it should be celebrated. Effie inspires and celebrates work that works, setting the bar for marketing effectiveness worldwide.
Effie’s mission is to lead, inspire, and champion the practice and practitioners of marketing effectiveness globally
Effectiveness can (and should) be measured, taught, and rewarded. Effie does all three. Our offerings include Effie Academy, a suite of professional development programs and tools; Effie Awards, known by brands and agencies as the pre-eminent award in the industry; and Effie Insights, a forum for industry thought leadership, from our Case Library of thousands of effective case studies to the Effie Index, which ranks the most effective companies worldwide.
Recent Cases
How Tesco grew to a billion pound business by being helpful in a category that wasn’t.
Recent Partner News
See All NewsThe latest Effie UK & Ipsos analysis reveals that quality, independence and enrichment lie at the heart of aspiration today
Date: 04/17/24
Nostalgia provides comfort, connection and learnings to build a more desirable future, giving brands an opportunity to boost their marketing effectiveness
Date: 01/30/24
Empathy in marketing isn’t just nice, it’s good for business, new report shows
Date: 12/13/23