Jednym zdaniem…
Jak definiujesz skuteczny marketing?
If marketing has one goal, it’s to reach consumers at the moments that most influence their decisions.
Jakie trendy marketingowe Cię teraz ekscytują?
In professional services we are forced to be ahead of practice, AND to slow down those aspects of it that dilute thinking and action. Marketing is entangled in common sense, which reflects fashionable idiosyncrasies, emergency solutions and premeditated “smartness.” Therefore, the anti-trend I’m most excited about right now is a return to “fundamentals.”
W jaki sposób kreatywność wpływa na skuteczność?
Creativity drives effectiveness when it meets business goals and drives sustainable impact over time.
Co jest największą przeszkodą na drodze do skuteczności marketingu?
Competence gaps and lack of marketing expertise (something common in our discipline) are the biggest roadblocks to marketing effectiveness.
Jak Twoim zdaniem będzie wyglądał marketing w ciągu najbliższych pięciu lat?
It has moved more to evidence-based marketing effectiveness processes. The budget is often as big as capex but has none of the rigour. This has to change.
Bo was a 2022 Effie Awards Denmark sędzia. Zobacz więcej funkcji In One Sentence.
