Marialejandra Urbina, Chief Strategy Officer, Dieste & Dieste Health

Jednym zdaniem…

Jak definiujesz skuteczny marketing?
Effective marketing happens when a communication idea provokes extraordinary results beyond expectations.

Jakie trendy marketingowe Cię teraz ekscytują?
I’m excited about the Hybrid Culture trend. The post-pandemic times are fostering the hybrid of everything. From the hybrid work lifestyle to hybrid live and digital experiences to innovations of web3 fusion with analog experiences.

Jak Twoim zdaniem będzie wyglądał marketing w ciągu najbliższych pięciu lat?
I hope marketing looks and is truly diverse, where brands authentically reach everyone and each.

Marialejandra was a Final Round judge in the 2022 Effie US Competition. Click here to see the list of 2022 Effie US winners.